Advantages and disadvantages to insurance companies choosing to be on price comparison websites?

In a particular country, price comparison websites have just arrived to compare insurance products. Companies are not obliged to have their prices quoted on a price comparison website but if they do a commission is paid on any sales through the website. For motor insurance there are a number of companies supplying insurance. Of these insurance companies, company A has chosen not to be on comparison websites but company B has decided to be on the websites. explain possible reasons for these companies’ decisions.

One possible reason that they feel sorry for the price comparison websites because they read the answers on Yahoo! answers and see how frequently user MBR unfairly maligns the price comparison sites. Insurance companies usually do not make business decisions out of sympathy, so this is not a very likely reason.

More likely reasons include

a) not wanting to pay the commissions
b) wanting the business the customers who will only buy insurance from companies that they find on the sites.

Advantages and disadvantages to insurance companies choosing to be on price comparison websites?


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6 Responses to “Advantages and disadvantages to insurance companies choosing to be on price comparison websites?”

  1. Kanishka Misra says:

    Have a look at : is somewhere between a price comparison website and a seller ....

    very successful here in the UK

  2. Jobfeed says:

    How do General Insurance companies make money? -

  3. BTW, Obamacare requires insurance companies to eliminate limits on how much they will pay, force insurance companies to keep "children" on ther parent's plans until they are 26, and forbid insurance companies to distinguish between clients with and without prior illnesses.

    Can you do the analysis and tell me if this would increase or decrease the medical spending?

  4. aktueryal says:

    Cheap Car Insurance Quotes provided by Motor Insurance Companies ...

  5. Dan Potter says:

    Would you even consider buying a car online? FinanceAcar thinks a lot of people actually will, in time, and has built an online car marketplace and price comparison website to cater to their needs. The company today announced that it has raised a round of financing, the size of which was not disclosed, from Anthemis Group and angel investors like Dominic Collins (former Group Director of Autotrader.co.uk and currently CEO of Orange Digital) and Christoph Janz, who built one of Europe’s first price comparison websites.

  6. Twitter says:

    If the people who buy insurance don't need it, mandatory universal coverage makes the risk pool worse, raising premiums.

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